Panerai Opens Their Largest Boutique Ever in the Heart of New York

Panerai has revealed its largest boutique ever in the heart of New York City, signaling a strong commitment to establishing a prominent presence in the bustling metropolis. Casa Panerai is located on Madison Avenue and offers an extraordinary retail experience where Swiss watchmaking meets Italian charm. The boutique boasts an extensive collection of watches, showcasing both historical timepieces and contemporary designs.

“The opening of Casa Panerai flagship boutique on Madison Avenue in New York City is a significant milestone, being the square one of the most prestigious destinations in the world. It is a vision in line with our brand’s commitment to our clients and values, with the store designed to provide excellence both in our products and service to complete the Panerai experience,” says Jean-Marc Pontroué, the Maison’s CEO.

From the exterior, passersby can catch glimpses of the boutique’s captivating elements, such as an LED screen displaying imagery that celebrates Panerai’s deep connection to the marine world and adventurous spirit. A striking luminous green wall clock adds to the grandeur of the storefront. The boutique’s interiors showcase furniture from renowned Italian interior designers. Additionally, a coffee bar on the upper level provides visitors with a relaxing space to take a break and enjoy a beverage.

Visitors are immersed in an engaging journey through Panerai’s rich history. An impressive timeline spanning nearly 30 feet adorns an original exposed brick wall, showcasing important milestones of the Maison. In addition, the exhibition incorporates various materials, including reproductions of original mechanisms, copies of patents and certifications, and interactive models.

To create a welcoming and accessible atmosphere, the boutique encourages clients to explore the space freely, without glass barriers obstructing their interaction with the watches. Customers can enjoy a self-guided experience or receive assistance from knowledgeable Panerai representatives based on their preferences.

For female watch enthusiasts, Casa Panerai dedicates a special zone to the Luminor Due Collection. The area features soft and rounded furnishings, exuding a sense of oceanic influence. The walls are adorned with artisan-crafted variegated blue resin, reminiscent of the vibrant hues found in the sea.

Panerai Radiomir Tourbillon GMT Bronzo

For the occasion, Panerai unveils the extraordinary Radiomir Tourbillon GMT Bronzo, a masterpiece that pays homage to the brand’s heritage and captures the essence of the Radiomir collection. This remarkable timepiece, showcased at the momentous opening on Madison Avenue, represents a true work of art, showcasing Panerai’s craftsmanship and innovation.

The bronze case, with its vintage appearance that evolves over time, houses Panerai’s first-ever 45mm tourbillon movement. The innovative tourbillon mechanism rotates every 30 seconds, ensuring precision and offsetting the effects of gravity. The open-worked bridges, coated in military green, enhance the architectural visibility of the tourbillon. Powered by the hand-wound P.2015/T caliber, this watch features a 4-day power reserve and a second-time zone function. The absence of a dial highlights the intricate details, including the gold-gilded 3D Radiomir logo decal and the luminous green glow of the indexes in low-light conditions.

Price: USD 242,500

Panerai Luminor BiTempo New York Edition

To commemorate the momentous occasion of the boutique opening, Panerai introduces the Luminor BiTempo New York Edition, a limited edition timepiece with only 212 pieces available. The Luminor BiTempo is presented in a 44mm titanium DLC case featuring a sophisticated grey matte-shaded dial. The titanium DLC case undergoes a special treatment known as diamond-like carbon coating, enhancing its visual appeal with a sleek black appearance and ensuring remarkable durability and hardness.

The Luminor BiTempo New York Edition is equipped with the automatic P9010/GMT caliber and boasts a generous three-day power reserve. The dial showcases two time zones, with the GMT hand elegantly gilded in a tone-on-tone grey that harmonizes with the shades of the titanium DLC case. The white Super-LumiNova® accents add a touch of refinement to the overall aesthetic. Notably, the iconic Luminor crown protecting device is engraved with the name ‘New York’ on the lever, paying homage to the city’s vibrant spirit. The closed-case back features a captivating depiction of the Brooklyn Bridge, adding a distinct touch of local flair. Complementing the exceptional timepiece is a grey strap crafted from recycled PET material.

Price: USD 12,000