About Us
The Idea
The idea for The Watch Pages came about because people often asked us for advice about which watch they should buy. The more this happened—and it happened a lot—the more we realized that searching for a watch online is a minefield of information. Leveraging our 20 years of experience working in the watch industry, we understood the intricacies and nuances of selecting the perfect watch.
The individual brand websites are great, but there are hundreds of watch brands in Switzerland alone, so checking out each page individually would take you weeks, and that’s if you know the names of all the brands.
Recognizing the need for a comprehensive platform, we created a solution. The Watch Pages is not just a website but a pioneering resource where you can effortlessly search for new watches worldwide, compare models, check prices, and discover new brands all in one place.
The Watch Pages is also a treasure trove of information, featuring numerous articles designed to inspire and inform. Whether you’re making your first purchase or adding to an existing collection, our articles provide valuable insights to help you make informed decisions.
The Watch Pages SHOP
The Watch Pages Shop features a selection of watches handpicked by our team and sourced directly from the manufacturer, so 100% genuine. We are continuously adding new brands and models to our shop collection. We are passionate about delivering exceptional service and great value to our customers, and we are an authorized retailer of all the brands we sell.
The Watch Finder
Today, The Watch Pages is the world’s largest watch database and features over 150 watch brands and over 20,000 individual watches (and it is growing every week). If you are a newbie to our industry, searching for a watch is as simple as finding a vacation home on Airbnb – you just choose your preferences in our filters and let our search find you the perfect watch. And if you are a bit of an expert, you can have a lot of fun with our advanced filters and search watch functions and complications to your heart’s content.
The Founders
Susanne Samuelsson and Aaron Pitts started this website in 2019, and it has been quite the journey. We really hope you enjoy exploring and researching the perfect watch for yourself or a loved one. The journey is often as fun as the purchase.
More about Us
Susanne Samuelsson
Founder
Susanne is from Sweden but has lived in Switzerland for most of her life. She has spent the last 20 years working for luxury watch publications in sales and marketing. She has worked for Europa Star, Revolution, Elite Traveler, Quintessentially and The Rake. She loves wearing men’s timepieces and since she started The Watch Pages has a list as long as your arm of new watches she would love to buy!
Aaron Pitts
Partner/Developer
Aaron is the brains behind the development of the website. He has been coding since he was 13 and has gone on to work for a range of clients throughout Europe and the US. Originally from the UK, he has also lived in Switzerland, but is now based in Barcelona. In recent years he also co-founded a Proptech startup called PapayaPods which has since been acquired. With a passion for both design and development, he tries to keep at the forefront of technology, aiming to create the best possible watch-searching-experience for our users.
Roberta Naas
Watch Journalist
Roberta is a veteran watch and jewelry journalist who began her career in the early 1980s and was the first female watch journalist in the United States. She is the editor and founder of the authoritative watch blog ATimelyPerspective, has written six books on watches, and writes for numerous consumer publications. In her work, Roberta always brings forth the essence of what makes watches tick. She tirelessly travels the world in search of watch news and stories that she turns into compelling and enlightening articles.